digital content strategy | content producer | social media management
Hi! I'm Alyssa May.With +8 years of experience in social media strategy & digital content creation, I have developed a thorough understanding of social media and the creative process that accompanies drafting impactful content that elicits high levels of customer engagement and activity. I’ve continuously evolved my content in an effort to keep up with the transition of social media from communication platform to marketplace in order to maintain relevance digitally and stay at the forefront of trends. I have had the pleasure of working with various notable brands on campaigns and digital strategies that has required flexibility and versatility resulting in a very diverse skill set capable of creating unique, brand-friendly content. I manage all contracts and negotiations for my branded campaigns and measure the success afterwards by pulling key metrics to analyze performance and growth. I’m passionate about helping companies tell their story via social media, influencer marketing, and unique digital content creation!
*past clients & partnerships
pacsun
I have a great relationship with PacSun and have been contracted as one of their Content Producers since 2018. I am tasked with creating quality, brand-enhancing digital content that generates engagement, increases page views both on their social media platforms and their website and am directly responsible for converting traffic into transactions; with my posts consistently performing as PacSun’s highest liked and commented of all-time.
All content created for PacSun has been used across their social media platforms, email blasts and digital marketing advertisements.
I was contracted to cover notable events, such as: Camp Flog Gnaw and Los Angeles Rams games. I took over the @PacSun Instagram account (~2.5M followers) and populated stories and feed-worthy content that provided festival coverage and highlighted the brand’s unique partnership with the @Rams. This experience has helped further my ability to build meaningful content that is relevant in terms of presentation, aligns with the company’s vision, and tells the full story tying back to the product they’re looking to promote.
pacsun #mydenimstory
I worked alongside the marketing/social media team and photographer for their exclusive #mydenimstory campaign. I assisted in the creative direction of the video. We focused on telling a story but also highlighted our hero item, #pacdenim. The video was broadcasted to over 2.5 million Instagram followers and was one of their highest performing videos during that time.
I was contracted with Parachute for their Black Friday Sale Campaign. This project consisted of producing storytelling content and social marketing assets connected to the brand’s campaign initiatives across all platforms. I worked cross-functionally with Brand Marketing and Production teams on understanding and identifying their content needs, and managing the deliverables from inception to delivery. I produced and edited content for Reels, TikToks, and Instagram Stories. This included partnering with the Sr. Brand Marketing Manager on strategic recommendations that would support their key social and marketing initiatives.
fanjoy
I worked with Fanjoy to help build their social media platforms. I owned the creation of the social content calendars– including conceptualizing ideas based on launch dates, executing content, feed curation, copyrighting, and scheduling/deployment of all content on TikTok, Instagram, Facebook, Twitter, and YouTube. I served as the community manager of +700,000 followers, monitoring and engaging with fans across all platforms. I led the in-house photo & video shoots for all brand social assets, which included creating mood boards, shot lists, and assisting the photographer/videographer in overall content creation. Additionally, I worked closely with the top influencers in the industry, such as Addison Rae, Kat Graham, Adelaine Morin, Sam & Colby, and Kian & JC, helping them build compelling stories around their merch and overall brand.
urban outfitters
I worked closely under the direction of their Social Media and Marketing team to publish creative assets that were aesthetically pleasing, visually appealing and culturally relevant, while embodying the Urban Outfitters brand identity. I executed high-quality digital photography that adhered to their brand identity and maintained visual integrity across all assets produced.
I drafted, shot, edited and retouched all digital content used for their website and social media platforms.
forever 21
I worked directly with the Social Media and Marketing team to help bring visually compelling campaigns to life. I worked on several seasonal campaigns that featured placement on the front page of their website, along with key placement within their marketing emails. I partnered with their photographer to creative direct and style the shoots. My work has also been featured as PDP (product detail page) and in-store signage in their brick and mortar stores nationwide.
I styled key seasonal pieces and produced content monthly that was used across Instagram, Facebook, YouTube, Pinterest and Twitter. My content performed very well frequently accumulating over +100,000 likes.
kaitlyn clothing
From 2015-2021, I built @kaitlynclothing’s marketing strategy, building their social media presence from the ground up. I produced and curated their social media content across all digital platforms as well as spearheaded their email marketing campaigns. I worked alongside the CEO creating in-store content that showcased the shopping experience within their brick and mortar locations.
revolve
I was contracted with REVOLVE to produce imagery and video content that highlighted their festival collections and created hype for their new event, #REVOLVEfestival.
finish line x adidas
I’ve built a strong partnership with Finish Line and was able to assist in their Adidas #WeAreMore campaign that highlighted women in the industry. I shot and produced content used within the campaign videos, while still imagery from the shoots was also utilized for PDP and in-store signage at brick and mortar locations nationwide.
let’s connect!
💌: alyssamaym@gmail.com